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Booking.com Launches Its Biggest Black Friday Deals Ever

As the year draws to a close, Black Friday becomes the most anticipated moment for consumers. For travelers, this year’s Black Friday brings unprecedented deals from major global travel brands, with Booking.com taking the lead.

Booking.com has officially announced the largest Black Friday campaign in its history, covering accommodation, attractions and transportation. With travel demand at an all-time high, the platform’s extensive discounts have attracted strong attention since the moment they were revealed. The campaign includes flexible booking options such as free cancellation, book-now-pay-later, personalized itineraries and the ability to plan trips through the end of 2026. The promotional period runs from 20 November to 3 December 2025, for travel dates until 31 December 2026.

Discount levels vary by category. Travelers can expect up to 40 percent off selected hotels, 25 percent off car rentals, 20 percent off attractions, 20 percent off airport transfers and 15 percent off select flights. These competitive prices encourage travelers to begin planning their trips earlier than usual.

Recent search data from Booking.com shows that Asian travelers are particularly drawn to major regional destinations such as Tokyo, Seoul and Bangkok. Travel interest now extends beyond destinations and accommodation to include transportation preferences and personalized trip planning. These needs are increasingly supported by AI tools available on travel platforms, including Booking.com.

The platform’s AI suite is designed to help travelers make smarter decisions during Black Friday. Flight Search Summaries highlight key details such as layovers, pricing and travel time, while Smart Filters help users visualize their ideal holiday and refine accommodation options more quickly. These tools save time and assist travelers in finding stays that match their habits, interests and specific requirements.