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Asian Travelers Increasingly Prefer Stays with Breakfast Included

Once considered a simple add-on rather than a deciding factor, breakfast-inclusive stays are now emerging as one of the most influential hospitality trends among Asian travelers. As culinary experiences continue to shape the way people explore destinations, this growing preference is poised to redefine hotel offerings across the region through late 2025 and into 2026.

Breakfast as Part of the Travel Experience
The rise of food-centered travel has expanded beyond restaurants and street food to include the dining experiences offered directly within accommodation spaces. Premium and luxury hotels increasingly provide complimentary breakfasts with diverse menus that reflect both local flavors and international standards. Many properties now enhance this experience through in-room dining options or personalized breakfast menus designed to match guests’ dietary and wellness preferences.

Hotels such as Four Seasons The Nam Hai and InterContinental Phu Quoc Long Beach Resort exemplify how breakfast has evolved into an integral part of a property’s brand identity - where presentation, ingredients, and ambiance all contribute to a memorable start to the day.

A Cultural Preference Across Asia
According to Agoda’s latest data, travelers from Asia are leading the demand for breakfast-inclusive stays. Based on search patterns in August 2025, 14% of Indian travelers filtered their accommodation options for “breakfast included,” followed by 13% of travelers from Thailand and a significant number from Malaysia, Japan, South Korea, Taiwan, Indonesia, and Vietnam.

This preference aligns with cultural habits across Asia, where breakfast holds deep importance as a daily ritual. Beyond convenience, travelers value breakfast offerings for their variety, cost efficiency, and contribution to an authentic travel experience that reflects local culture and hospitality.

An Emerging Hospitality Trend
The growing popularity of breakfast-inclusive bookings highlights a shift in traveler expectations, especially among those seeking balanced value and immersive local experiences. Experts predict this will become a defining hospitality trend in late 2025 and throughout 2026, prompting hotels and resorts to refine their morning dining concepts.

Luxury hotel groups such as Mandarin Oriental, Four Seasons, and St. Regis have already set global standards for breakfast experiences that combine culinary excellence with impeccable service. As Asian travelers continue to prioritize quality and authenticity, breakfast may soon become one of the most competitive differentiators in the region’s hospitality industry.